Brand and Campaigns

Feedvisor was known for dynamic pricing, not its advertising platform. When the product moved into its next chapter, I led the relaunch as Agentis by Feedvisor, the only agentic commerce platform built for brands on Amazon. I created the first logo and homepage concepts in 3 hours to meet a board deadline, used Claude to iterate on messaging and animate graphics, and handed off high-fidelity mockups and full brand guidelines (logo, color, tone of voice, imagery, iconography, and video styling) to the dev team.

Over the last 8 years, I’ve evolved the Feedvisor brand into a trusted name in the space and a leader in the industry. As the brand grew, so did the work: new guidelines, a more premium look and feel, and a website rebuilt around clearer navigation, scannable layouts, and a module system my team could use to build new pages without custom code. The result was a more high-tech experience that was easier to understand at a glance, with improved SEO and increased traffic.

Essentials is the self-service version of Feedvisor’s pricing software, built for smaller sellers and people just starting out on Amazon. The challenge was a brand that felt connected to our enterprise identity but spoke to a new audience. I designed a more playful system of icons, highlight treatments, and on-trend colors, then built out the landing pages, sales and marketing materials, and campaigns to launch it.

As Senior Creative Director and Marketing Lead, I craft and execute product and content marketing campaigns across digital channels, about 36 a year. Each one is shaped by testing, learning, and optimizing, with messaging tailored to the audience and built to drive leads with minimal marketing spend. Below is a look at a spring campaign concept for HoneyBook and a selection of email work.