Samsung Tentpole Events

I led creative planning and execution for Amazon’s biggest moments, including March Big Sale ‘25, Discover Samsung, Monitors Gaming Week, Prime Day, and Black Friday/Cyber Monday. The creative had to follow Samsung’s strict brand guidelines and still feel fun and celebratory, while upholding the premium feel of the brand. It ran across Amazon, from the brand store to ad placements on and off Amazon, with messaging tailored to the lead-in, day-of, and lead-out periods of each event.