Web, Product and eLearning

At LEO Learning, I led art direction, UI, and build for eLearning for global brands including Anheuser-Busch, PwC, FranklinCovey, and GSK. The work ranged from sales training for first-year reps to compliance courses and a learning platform used in over 150 countries. The goal was always the same: take complex content and make it clear, engaging, and easy to navigate for every kind of learner.

This project won Best Sales Training Solution at DevLearn’s DemoFest. I redesigned the Selling Skills online courses with a fresh look and improved navigation for tablets, and made the material more authentic and meaningful for sales reps in their first 60 days. The course focuses on building relationships with retail accounts, which leads to more traffic and larger orders for both the retailer and the rep.

End to end branding for a health and wellness brand, including logo, web design and build, product packaging, and business cards.

Over the last 8 years, I’ve evolved the Feedvisor brand into a trusted name in the space and a leader in the industry. As the brand grew, so did the work: new guidelines, a more premium look and feel, and a website rebuilt around clearer navigation, scannable layouts, and a module system my team could use to build new pages without custom code. The result was a more high-tech experience that was easier to understand at a glance, with improved SEO and increased traffic.