top of page

Marketing Campaigns

As Senior Creative Director and Marketing Lead, I craft and execute high performing product and content marketing campaigns across digital channels using strategies informed by testing, learning, and optimizing.

product launch: agentis (feedvisor)

SITUATION:  Feedvisor is well known as a dynamic pricing solution and not for it’s advertising platform. With the next stage of product updates we decided the moment was right to relaunch the brand ‘Agentis by Feedvisor’ with a platform built for brands on Amazon. New product, new category, new audience - a sophisticated evolution of Feedvisor's offering.

 

ROLE: Brand Design, Project Lead

Spring Sale Ad Campaign (Honeybook)

THE BRIEF: Design 3 distinctive approaches for Honeybook's spring ad campaign offering 25% off. The audience is professional photographers (wedding, portrait, and commercial), and small business owners who care deeply about their craft but struggle with time, organization, and running the business side. It should feel premium but approachable, confident, supportive, and modern, and demonstrate clear value over hype. 

ROLE: Strategy, Messaging, Design

Amazon listing optimization (Samsung)

THE BRIEF: Evaluate and offer product detail page recommendations across 3 ASINs. The evaluation included copy (including title, bullet

points, descriptions, and backend keywords) and current carousel images, and A+ content. I used best practices, competitive analysis  to provide recommendations. 

​

ROLE: Strategy, Design, Build

​

OUTCOME: Increased sales, improved cross category exploration, reduced returns

BRAND EVOLUTION (FEEDVISOR)

Over the last 8 years, I have evolved the Feedvisor brand into a trusted name in the space and leader in the industry. I've continued to 

Amazon tentpole events (Samsung)

ROLE: Pre-Event Promotional and Creative Planning. Led creative exploration and execution for Amazon tentpole events (March Big Sale ‘25, Discover Samsung, Monitors Gaming Week Prime Day, PBDD, Black Friday/Cyber Monday). Deliver creative that adhered to Samsung's strict brand guidelines, felt fun and celebratory while upholding the premiumness of the brand. This creative was applied across Amazon - from brand store to ad placements (on and off Amazon) often with variations in messaging for lead-in, day of event, and lead-out periods.

Emails

As Senior Creative Director and Marketing Lead at Feedvisor, I architect and execute content and product marketing campaigns using tailored messaging, content, and solutions resonate with our target audiences, driving leads with minimal marketing spend.
bottom of page