Samsung and Amazon

As creative lead for Feedvisor’s brand services group, I oversee creative planning, strategy, and execution for Samsung’s Amazon presence, and other established Brands, across all lines of business, from brand store design and product detail pages to A+ content, ads, and activations that support product launches and tentpole events. The work has to honor Samsung’s strict brand guidelines and still feel fun, celebratory, and premium, and it has to flex across the lead-in, day-of, and lead-out moments of every event. Below are a few examples, including listing optimization work that increased sales, improved cross-category exploration, and reduced returns.

Samsung Tentpole Events

I led creative planning and execution for Amazon’s biggest moments, including March Big Sale ‘25, Discover Samsung, Monitors Gaming Week, Prime Day, and Black Friday/Cyber Monday. The creative had to follow Samsung’s strict brand guidelines and still feel fun and celebratory, while upholding the premium feel of the brand. It ran across Amazon, from the brand store to ad placements on and off Amazon, with messaging tailored to the lead-in, day-of, and lead-out periods of each event.

Samsung A+ Content

Samsung’s product pages had a premium product but not always a premium look, with features and benefits buried in carousels and light and dark backgrounds breaking the flow of the page. I presented a creative analysis to the client, then redesigned the pages within Samsung’s brand guidelines and a limited asset library. The new pages feature hero images that romanticize the product, icon and grid layouts that make features easy to scan, autoplay video, comparison charts, and shoppable images. These optimizations increased sales, improved cross-category exploration, and reduced returns.

Amazon Brand Store Optimization