Kate Armbrust

Over the last 8 years, I’ve evolved the Feedvisor brand into a trusted name in the space, building the systems, teams, and storytelling that keep it cohesive across every channel. I lead about 36 campaigns a year, from flagship research and executive thought leadership to product launches, using strategies informed by testing, learning, and optimizing to drive leads with minimal marketing spend. Here’s a look at the brand, the campaigns, and the thinking behind them.

As creative lead for Feedvisor’s brand services group, I oversee creative planning, strategy, and execution for Samsung’s Amazon presence, and other established Brands, across all lines of business, from brand store design and product detail pages to A+ content, ads, and activations that support product launches and tentpole events. The work has to honor Samsung’s strict brand guidelines and still feel fun, celebratory, and premium, and it has to flex across the lead-in, day-of, and lead-out moments of every event. The following are a few examples, including listing optimization work that increased sales, improved cross-category exploration, and reduced returns.

While my day-to-day is digital, I still crave the need to hold a pencil, sketch, cut, fold, and create something tangible. This is where I stay close to the craft. It spans print, packaging, illustration, and typography, from wedding suites and celebrations to custom collaborations.

I design digital experiences people actually want to use, from the Feedvisor website and product journey to award-winning eLearning for global brands like Anheuser-Busch, PwC, FranklinCovey, and GSK. I work as creative director, UI/UX lead, and builder, shaping the look and feel, the site architecture, and the details that make complex content clear for every kind of user, from learners to admins to facilitators. Here are a few of the projects I’m proudest of.